14 Common Misconceptions About search engine optimisation
2. Use a descriptive, keyphrase-focused heading high up on the homepage
The headline on the top of the homepage (and every page) is either detailed or not. If not, the visitor may not have the ability to answer their first concern: "Am I in the best place?"
It's likewise an opportunity to use a target keyphrase and show significance. But a great deal of marketers write something creative or vague instead. However clear is better than clever.
Instead of write a fancy, however unclear headline, compose something descriptive. Make sure that you describe what the company does high up on the page, above the fold.
Source: Outreach Plus Wait, the fold is still a thing?
Yes, there is a fold. For every see on every screen, there is a viewable area. At the bottom is the famous fold. To see anything listed below this line, that visitor should scroll.
Why and if this matters in web style is a fiercely debated subject. Here are 2 of the very best arguments: "There is no fold!" vs "The fold still matters." Of course, there are thousands of screen sizes, ranging from tiny to big. This website was viewed on 958 different sized screens in the last month. So some designers say the fold is no longer relevant. But here's the bottom line (get it?) There is still a fold for every see and still a typical fold for all visits. Tools like Hotjar program it clearly as a line in the scroll heatmap, for desktop/laptop, mobile and tablet.
So yes, there's a fold and it matters what you put above and listed below it. One research study showed that visitors invest 80% of their time above the fold. So put your value proposal, that 8-word version of what you do, high on the page, above the fold. 3. However don't put all of your calls to action at the top
Visitors might be spending more time there, however that does not mean that they're all set to take action. A great deal of persuasion takes place further down the page.
When Chartbeat analyzed 25 million sees they found that the majority of engagement occurs below the fold. Material at the top may be noticeable, it's not necessarily going to be the most reliable place to put your calls to action. One caution about this frequently-cited research study: Chartbeat is used mainly by news websites, which are really different from marketing websites. No one does much above the fold on a news site! Normal style suggestions do not apply. Make certain to put calls to action further down the page, in any place where interest is most likely to be high.4. Make it a tall page. Respond to all your visitors' questions. More pixels indicates more space to address questions, Learn more here address objections and include helpful proof. If the visitor doesn't discover an answer to a crucial question, they can simply keep moving down the page. Once they are satisfied, they'll simply stop checking out.